Centrim: Revolutionizing Real Estate Listings with WordPress

Apr 27, 2017

Centrim was developed between 2015-2017 to help Quebec real estate agents showcase their listings on personal websites through a WordPress plugin.

Technical Implementation

  • Backend: PHP for WordPress integration
  • Database: PostgreSQL for reliable data storage
  • Hosting: DigitalOcean for deployment

Key Features

Data Integration

  • Automated CSV and FTP imports from Centris
  • Real-time listing updates
  • Custom property display templates

User Experience

  • Intuitive admin interface
  • Customizable property displays
  • Mobile-responsive design

Development Challenges

  1. Data Integration: Working with non-standard APIs required creative solutions
  2. Performance: Optimizing large dataset handling
  3. User Adoption: Making complex features accessible to non-technical users

Business Impact

  • Helped agents differentiate their online presence
  • Streamlined property listing management
  • Reduced manual data entry

Lessons Learned

  1. Data handling: Robust error handling is crucial for data sync
  2. User feedback: Direct agent input was invaluable
  3. Scalability: Early performance optimization pays off
Bogdan Radu